The Age of Outsourcing
In today’s day and age companies can ill afford to take on full time equivalent employees to manage functions which can be easily outsourced. In fact most businesses today, particularly in marketing, can not afford to keep a large marketing staff, but they still need to complete those vital marketing functions. Companies are going to a much more of a virtualized model and the fundamental relationship between employees and employer has changed. Companies are often using a make or buy criteria to decide what they outsource to other companies, and what are core competencies that they need to retain inside their own walls with their own employees.
The trend is towards strong rethinking of maintaining a large headcount in the face of stiffer competition, tightened margins and higher specialization of particular skills that are required in order to be effective in the sales and marketing mix. This is where a relationship with an outsourcing company becomes valuable. Today most companies can’t afford to keep positions like product marketing manager or product manager full time or they can’t afford to have a full time person doing search engine optimization on their staff, but they still need access to those functions. Outsourcing those functions to an outsourcing or inter-management company like ours is a perfect solution.
Many companies now look for employing sales or marketing specialists on a fractional basis. And so the term “fractional management” is now becoming more common as part of the lexicon of companies as they think about how to make sure that they’ve got the right skill mix in their company without necessarily having to employ those resources full time. Another perfect example of outsourcing is when companies need to do a product launch, or they need to do product management duties but they can’t afford to have a full time product manager that would cost seventy or eighty thousand dollars a year. A great solution to that problem is employing a fractional product manager for perhaps one quarter or one fifth of that cost and still making sure that vital product management duties are getting done inside your company.
These are just some of the examples of how companies can use fractional sales and marketing management and specialty skills to make sure that they have a complete capability inside their company without spending on individual full time equivalents or FTE’s in order to have those capabilities in their company. As virtualization of companies continue we see that this trend is going to continue to accelerate and Cube Management is optimally positioned to provide those fractional sales and marketing management services to companies that need to outsource.
About Cube Management
Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.
