118118 - Directory Assistance Service in the UK
118118 is a British provider of directory assistance services, facilitating individuals to find phone line numbers amongst additional helpful info.
118118 use The Number UK Ltd’ to provide directory assistance data - the Number UK is a child company of the States based Business InfoNXX - the biggest independent directory enquiries provider on the planet.
Directory enquiries was previously reached by calling 192 (Britain), but, the market was relaxed in ‘02 and in August 2003 192 closed.
In addition to supplying a directory enquiry service, 118118 also provide a system by which someone might ask 118’s staff about something, such as’ Where is the tallest tower in Laos’ and they then can deliver your answer, over phone, or, if you prefer, over a text (hugely handy when you are doing quizzes!)
118118 unleashed several remarkable advert campaigns over the years, making 2 guys who have drooping ‘taches, well known for promoting 118118’s facility. The men have have appeared in many daft forms, including a take-off of ‘The A-team’. They are, now, an incredibly strong factor of the 118 brand throughout Great Britain, and are readily recognizable.
