Towards A Healthy Economy + Marketing World

Glory Days and Tragedy
by Therold Prudent
American Book Publishing (2005)
Reviewed by Danielle Feliciano for Reader Views (1/06)

Glory Days and Tragedy is the true account of 6 young men who become lost at sea during a routine fishing trip. However, it is much more than that. It is a story of lifelong friendships, loyalty, and of the will to survive. And, it is ultimately the story of how to rebuild your life after tragedy has hit.

Mr. Prudent begins this tale by bringing the reader into his childhood in the St. Lucian town of Gros Islet. It is there that we get to know the author and his friends, and are treated to a small taste of island life. This book is so detailed and clearly written that it is easy to picture the town as you are reading the book. You become immersed in the lives of Mr. Prudent and his friends, which makes it all that much more heartbreaking to read about the tragedy that follows.

The second half of the book focuses on a routine fishing trip taken by 6 young men from the island. It tells the story not only of what happens on the boat, but also the story of what happens to those left behind. You are with the people of the town as they learn the young men are missing, as they attempt a rescue, and as they slowly come to grips with the reality of what must have happened. At the same time, you are with the men on the boat, suffering fear, illness, starvation, thirst, and hope. It is impossible not to mourn the loss of each of the young men as they succumb to the circumstances. It is also impossible not to celebrate when hope no longer seems false and rescue seems imminent.

In the end, this book runs the reader through a gamut of emotions, leaving you optimistic about the chances of the survivors, and the island, to go on with their lives in the wake of such tragedy.

Prudent holds a Master’s degree in government and politics, and a graduate certificate in International law and diplomacy from Saint John’s University.

Danielle Feliciano is a reviewer for Reader Views
http://www.readerviews.com

What do Internet marketers Rick Beneteau, Jim Daniels, and Marlon Sanders,
and Mark Enlow have in common? They have all made their personal fortunes
as authors of top-selling ebooks!

When Stephen King brought in $450,000 in a mere three days with the recent
release of “Riding the Bullet”, he made it clear that ebooks SELL!

Like our pioneer forefathers, cyber marketers are struggling to learn the
basics of survival on the Internet frontier. In desperation we try the
“marketing technique of the week”, only to see our efforts run dry.

Your experience and knowledge are priceless. Why not tap into that wealth of
knowledge and profit from it? Truth is that dot comers are hungry for
information on how to get ahead in business. When start ups jump into
business; they lack the business savvy that only comes with real work
experience. If you can help them JUMP that learning curve, you’ve got
yourself a topic for a winning ebook.

=Tapping into this Powerhouse Promotion Tool=

Ebooks can be sent as attachment in an email, downloaded from a web site, or
sent on disk in the mail! You can use ebooks to build your opt-in email
list. You can even allow others to distribute it for you. This versatile
format is well suited for electronic brochures, marketing tools, training
tools, and for profit.

When used correctly, you can use them to:

- Generate sales leads
- Educate prospects about your product or company
- Teach a new procedure or technique
- Build traffic on your web site when used as a giveaway
- Get new ezine or newsletter subscribers
- Reward customers who fill out a customer survey
- Build your reputation as someone knowledgeable in your field
- Enhance customer relationships
- Increase profits by selling the product itself

=Ebooks Pack a Powerful Punch Compared to Other Advertising =

It’s no wonder that electronic self-publishing is becoming so popular. It is
providing a whole new medium for sharing ideas and knowledge. As the number
of people with Internet access is growing, the reach of ebooks is ever
expanding too. What is unique and special about ebooks as a medium? What can
ebooks offer that other mediums cannot?

- Easy and inexpensive to create. You don’t need a printer or publisher,
just a good idea and some software!

- Quickly and easily distributed and updated.
Your ebook can easily grow and change.

- Interactivity. Hyperlinks, sound, and video allow the reader to become
more involved with the piece than they would with traditional printed
matter.

- Immediately accessible. In a matter of seconds someone can download an
ebook.

- Permanence. Unlike radio or television, ebooks are a more permanent media.
They can be read at leisure. This makes ebook material more likely to be
remembered and referenced.

-Easy to navigate. Hyperlinks can be used both within the piece and to links
on the Internet.

- Less barriers to the market. Anyone with a computer and some software can
create an ebook. No waiting and hoping to get published. Once you write an
ebook, your place in the market is certain.

-Allow total creative freedom. You don’t have to work through an editor, a
design house, or wait for red marks to be placed on your script. You are in
charge of the look and feel of your piece!

You can use ebooks as a free giveaway, as a thank you gift, or as an add-on
bonus when a customer purchases a product or service. Looking for a surefire
way to get better response to your survey? Reward visitors who fill out your
survey with an ebook. An ebook on disk makes a fantastic virtual brochure.
Make a big impact with prospects when you placing your ebook on disk and
tuck it in with a sales letter.

If you have ever dreamed of writing a book, then I invite you seize this
opportunity to write your own ebook. Whether your goal is one of fame,
fortune, notoriety, or personal accomplishment, writing an ebook can be a
step in the right direction.

About the Author

Kristie Tamsevicius is President of Kristie’s Custom
Design (http://www.kcustom.com) a full service web development
and hosting services.

Wouldn’t it be nice to sit in an enormous mansion, with a garage
full of exotic sports cars, looking down your nose at everyone
else while you sit and make millions doing practically nothing?
That is just a day in the life of The Rich Jerk, a self-made
millionaire who is now offering his advice to anyone, for a
nominal fee. Of course, there are literally thousands of
so-called internet ‘experts’ who are promising you thousands or
even millions of dollars. Obviously, 99% of these sites/books
are scams. They are filled with worthless or out of date
information that is completely useless. Trust me, I have wasted
my share of money on these ‘Get Rich Quick’ scams. The real
question is, does The Rich Jerk deliver what he promises?

I was skeptical at best after hearing of this book. Could it
really be possible that there was a legitimate program in a
market filled with scam artists? After purchasing the book, I
was even more skeptical, it was barely forty pages long! Could
it really be this easy?

When I began reading the book, I was complete shocked. The jerk
definitely knows what he is talking about. I loved his
no-nonsense approach as he packed each chapter full of
information that YOU can use to make money online. The ideas
that the jerk lays out for you are original and effective. There
is no filler content in this book. It is packed from beginning
to end with content that you can use. You can easily see how The
Rich Jerk transformed himself to an average every day joe to a
self made millionaire. He may be a jerk, but he knows how to
make money - with minimal effort.

Each chapter covers completely a completely different method.
You could make a very nice income just using the information
covered in the first chapter, let alone the other nine. Here is
a brief summary of what is covered:

Chapter 1: Creating an Affiliate Network that Sells like Crazy

Chapter 2: Unique Search Engine PPC Strategies - That Kill your
Competition

Chapter 3: Search Engine Optimization Strategies

Chapter 4: Selling Your Own Information Product

Chapter 5: Buying Wholesale and Selling on Ebay

Chapter 6: Website you can Make Profitable Right Now

Chapter 7: Other Online Ventures to Consider

Chapter 8: Supplemental Info for Beginners

Chapter 9: Quality Products/Services I Highly Recommend

All of this information is useless if it does not work. I
personally have made over one thousand dollars in just my first
week of putting these concepts to work. There is no question
that The Rich Jerk is the best eBook in this genre. Do not waste
your money on other scammers promising you the world. You can
access the jerk’s website by clicking on the link below. I
advise you to purchase quickly as the book is being sold for
1/4th of the normal asking price for the next few days!

Visit the
Rich Jerk’s Website

The second to last book in the Chronicles of Narnia takes Eustace, known to readers of “The Voyage of the Dawn Treader” and his classmate Jill on a perilous quest. Prince Rilian, the son of King Caspian, has been missing for years and must be found before the king dies.

As most of the books in the Narnia series, this one also begins and ends in the prosaic world of England, more specifically in a “progressive” school (that the narrator openly derides) attended by Eustace. Eustace has definitely improved after his adventures in Narnia, and while he helps his schoolmate Jill escape from a gang of bullies, the two of them suddenly discover a door that leads into Narnia. The boy and the girl soon become separated, and Jill has to overcome her fears when she encounters a lion, who of course turns out to be Aslan. Aslan sends them to search for Prince Rilian, the only son of the now aged Caspian (as we know from previous books, time flows at a different rate in Narnia) and gives Jill certain instructions and clues, which she unfortunately will not always remember.

During their journey, the two are accompanied by another of Lewis’ memorable and odd characters, Puddleglum the Marshwiggle, who despite his innate pessimism turns out to be a true friend. They encounter the mysterious Lady of the Green Kirtle who directs them to the City of Giants. Let it just be mentioned that they are supposed to play a rather peculiar role at a great feast there…

In the last chapters of this heavily allegorical book, the protagonists descend into an underworld, meet Prince Rilian who has been obviously bewitched and have to overcome the danger of materialism when they are pressured to deny the existence of Aslan and the “overworld”. Only then can they reascend into Narnia.

“The Silver Chair” is not one of the best books in the Chronicles of Narnia. Readers of the other volumes will find certain events rather predictable. Eustace and Jill never become the rounded characters that Peter, Edmund, Susan and Lucy were. Only the strange Marshwiggle shows some of Lewis’ old creativity in creating odd and memorable creatures.

Pamela Bruce lives in Austin, TX. She is the owner of Love Beads Unlimited and sells the sterling silver and Swarovski crystal bead jewelry she designs and creates both in her Etsy shop (http://lovebeadsunlimited.etsy.com) and on her website (built with Netscape Composer) at http://www.lovebeadsunlimited.com, where you can also download the free e-book “A Consumer’s Guide to Buying Bead Jewelry Online”.

It’s not often that a software project management book comes
along that is practical, easy to read and stacked full of ready
to use process scripts. Andrew Stellman and Jennifer Greene have
done just that with recent book Applied Software Project
Management.

There are too many books about software project management or
software engineering which are dry, overly complex and boring,
but this book is not one of them. It was a joy to read because
their style of writing is clear without being simplistic and the
authors describe things in just the right amount of detail. It
seems they understand their audience and set out to write in an
extremely helpful and practical way. They have certainly
achieved this.

Part one of the book covers tools and techniques that can be
applied on projects. Project planning, estimation, scheduling,
reviews, requirements, design and programming and testing each
have their own chapter. Part two is about using project
management effectively and has chapters on understanding change,
management and leadership, managing an outsourcing project and
process improvement.

A clear thread throughout the book is a description of the
typical problems software project teams face - inadequate
requirements, managing changes, lack of quality assurance at
each stage in a project, endless testing and bug-fixing cycles,
tensions and misunderstandings between the software engineers
and business users. None of these problems are technical in
nature, but are organisational and managerial. Stellman & Greene
offer practical advice to solve these problems based upon their
experience on similar projects.

Stellman & Greene certainly appear to know a lot about problems
that face software teams. As early as the introduction they
describe the need to overcome chronic problems and this theme is
continued throughout the book. For each problem, there is always
at least one proposed solution. For example, they describe a
common scenario whereby senior managers do not trust the
estimates of the technical team, somehow believing that the
technical team are deliberately over-estimating in order to give
themselves some slack time. Their proposed solution is to
involve these managers in the estimation process so they can see
the estimates being made in a transparent and systematic
fashion. They then go on to describe in detail how to run a
Wideband Delphi estimation session and provide examples of
templates and documents that can be used during such sessions.
They also provide a valuable process script for teams to follow.

Subsequent chapters cover planning, scheduling, reviews,
requirements, design and testing. Whilst most of these chapters
cover each topic in reasonable detail, the section on design is
lacking in detail and provides no description about what kind of
design deliverables might be produced nor any detailed
description of what these design deliverables might contain.
This is in contrast to the requirements chapter which contains
process scripts for requirements elicitation and analysis as
well as a detailed description of use cases and software
requirements specifications documents.

Another nice aspect to the book is the checklists that appear
after dealing with one of the main project management or
software engineering topics. Checklists are important quality
assurance techniques that the authors rightly point out should
be used throughout software projects as a way of catching errors
early. For example, if a checklist applied to the software
requirements specifications catches the fact that a critical
requirement is missing or ambiguous, then the error can be
corrected during the analysis stage. The authors explain that by
catching and fixing errors early, the cost is small compared
with the cost of fixing errors found later in a project. Their
emphasis on quality assurance techniques being applied
throughout the project with examples of checklists to apply is
therefore very practical and useful.

The authors might want to reconsider some of the examples they
use. They describe the process of refactoring code in order to
make it more maintainable and use an example of some Java code
which they gradually refactor over several iterations. At the
end of this process they say why refactoring would be applicable
in situations where code is spaghetti-like. This is fine, except
they use an example of very un-spaghetti-like Java code to
refactor. By doing this it looks to me that they fall into a
common programmers trap of code beautification where programmers
spend time from the schedule iteratively improving code that
works just fine in order to write the ‘perfect’ code, class or
object. I’ve seen this happen on projects where there simply
wasn’t the time in the schedule to allow this, and it certainly
didn’t bring any additional business benefits to the
stakeholders. However this is a minor gripe.

I would have liked to have seen more pages devoted to risk
management. Time and again, not managing risks is cited as a
reason why projects fail. The authors do describe risk
management in a cursory way, yet the book would benefit from a
better description of how and why risk management should be done
throughout the project, not just in the early stages of project
planning.

One thing I thought the book lacked was a detailed look at
iterative methods. The implicit assumption throughout is that
the software project should follow the waterfall method. I would
disagree. There have been some important alternatives to the
waterfall method which have been developed over the last 20
years most notably those based upon iterative approaches. The
main downfall with the waterfall approach is it’s assumption
that everything about requirements is known at the beginning of
a project.

Iterative approaches on the other hand assume that requirements
will change during the project either because users gain a
better understanding of what they need, or because of changes to
the business environment. Based upon this assumption, iterative
methods are designed to better manage this changing environment.
With waterfall approaches, changes in requirements often require
the project to revisit earlier stages with a corresponding
increase in costs and effort. The authors spend barely a page on
the Rational Unified Process (RUP) and the authors should look
more closely into how their practical advice and processes might
be used on alternative iterative approaches to the waterfall
approach.

Finally, I think the book tried to be too broad by appealing to
three different groups of people. Firstly, part one is aimed at
those involved in a software team (project managers, analysts,
programmers and testers). Part two is aimed at consultants hired
to improve project management practices and project managers who
need to manage software outsourcing projects. The book would
have been better had it focused solely on those involved in the
software team.

The penultimate chapter dealing with managing an outsourcing
project is dealt with in a cursory way almost as if the authors
felt they needed to mention it because outsourcing is such a
business priority these days. The final chapter dealing with
process improvement is also too short to deal effectively with
such a large topic. Separate books dealing solely with these
issues would have been more appropriate.

Not withstanding these points, this book is an excellent guide
for those people involved in software projects, both project
managers and technical team members alike. They will find much
they can apply directly on their own projects.

I would recommend this book to anyone who works on a software
development team because the book has so much practical advice
to help people improve their capability to deliver quality
software. Come to think of it, I would also recommend it to
senior managers of companies who have a negative view of their
own software development teams. Perhaps then senior managers
might understand why committing resources to process improvement
is one of the best investments they can make.

Rating: Four lighthouses

Phyllis “Diane” Farley is born into a family of eight children. Seemingly living a life not rich with money but love, she is suddenly uprooted when her mother leaves sending all of the children into foster care. No longer in close touch with her siblings, Diane grows up in a series of foster homes and endures abuse until she can get out on her own. Once of age, you would think things would be different but she manages to find herself in the three most horrible marriages living an existence of nightmarish abuse.

First of all, I applaud Diane for being able to share her life so candidly. To put all of her faults and misgivings on paper for the world to critique requires a confidence that only comes with maturity. I ran the gamut of emotions while reading this book. I was saddened, angered, elated and even a tad whimsy with Diane’s life adventures. At times I found it difficult to keep within the time line, often having to go back through the pages to orientate myself with Diane’s age.

I swear that if this were a fiction novel, no one would believe that all of this could happen to one person. What they say is true…. truth is better than fiction.

Reviewed by: C.C.

Now available at publishamerica, Amazon, Barnes & Nobles, Borders, and on other on line book stores for $19.95. Use my ISBN# 1-4137-9156-5 for location of the book. Check with your local book store for listings. For more information about my book or about the author, please visit my website at http://www.pdbenton.org

Seminole Detective Johnny Cypress is at a crossroads. Fiancée Holly Canton, daughter of the local sheriff of Palmetto County, has asked him to retire from the force. As much as she loves him, she’s determined not to lose a second husband in the line of duty. Two years later, after several unsuccessful attempts to take down brutal drug lord, Carlos Santiago, Johnny capitulates and plans to devote the rest of his life to Holly and her thirteen-year-old son, Colin.

Life doesn’t cooperate, however, when Santiago stages a massacre on Sand Key, targeting Johnny. Holly and Colin are slaughtered in the crossfire. Johnny and his loyal police dog, Rex, are gravely wounded.

Enter Enola, the strong, steadfast Seminole nurse who rescues Johnny and Rex from certain death and secrets them off to a tribal village to recuperate. A natural beauty and empathetic spirit, Enola contributes to Johnny’s recovery with more than her knowledge of medicine. Armed with cunning tribal methods and the help of the village elder, Johnny struggles to beat the death sentence imposed by Santiago.

Meanwhile, something’s rotten in the sheriff’s office. No one knew about Johnny’s trip to Sand Key except the sheriff and his coworkers. Johnny suspects each in turn, until his investigative powers flush out the culprit responsible for leaking the information to Santiago and his band of killers. As he heals emotionally and physically, Johnny plots to take down Santiago’s empire. The climax is replete with tension and nail biting action – the perfect and righteous revenge.

There is much more to this riveting novel than a clever plot and magnetic characters. The prose is smooth and engaging, the dialogue is natural, and the sense of place is immediate. The Florida waterways come alive with gators, mosquitoes, buttonwood trees, exotic birds, and thousands of slow moving streams that snake beneath the mossy overhangs. It is with a sense of acute nostalgia combined with satisfaction that the reader turns the last page. Burdick possesses a rare talent – and is my new favorite writer. This book, much like its predecessor, The Margaret Ellen, A Karen Cobia Mystery, lingers in ones life for days after completion, leaving only one question to be answered. When will the next Burdick book be released?

Aaron Paul Lazar is the author of the LeGarde Mystery Series. Double Forte’ is an absorbing tale of love, intrigue, and murder. Upstaged, number two, is available through his website http://www.legardemysteries.com or Amazon.com, etc. Lush and delicious, it’ll leave readers breathless! Contact Aaron at gusandcamille@yahoo.com

I came across a site titled “Free downloads
downloadablemoney.com” in my quest for useful free e-book and
software downloads. The title baffled me, but unfortunately I
could not get what I wanted. In this article I just want to
highlight the benefits of downloading free e-book if you have
not been doing so.

In actual fact the owner of free downloads downloadablemoney.com
got it right because, when you download free e-book you are
actually downloading money, although not in cash, but when you
make a good use of it, it can bring an unending cash flow.

Free e-books bring you in contact with the minds of great men
and women that have distinguished themselves in various fields
of human endeavour. Thus you can acquire their knowledge and
follow their footsteps to wealth and greatness.

Free e-book downloads can turn you into an expert in any area of
life you choose. Just visit e-book download sites, (”free
downloads dwonloadablemoney.com” is just one of them)that spread
across the net, get the books of your choice and start reading.
You can even build up a career from here.

Free e-book downloads, can equip you to start a business, to
earn a living either offline or online a lot of people are
enjoying this today. If you have a passion for something ,an
idea, a belief, hobby, work experience. If you are good at a
particular thing (just anything).

You can develop it into a big, popular and profitable business
through e-books, just locate the right ones in the area of what
you know to guide you through. You will be surprised at how you
will gather useful information fast.

The internet has made acquiring information very easy and fast.
What can take you days or weeks to get through post may only
take you few minutes to get through the internet.

So you have your e-book, and get your knowledge, and add more
value to your life. Indeed downloading free e-book is
downloading money just as free downloads downloadablemoney.com
portrays.

“Debra Warren has appropriately titled her book of poetry
‘Pausing to Catch My Breath’. The pages depict this mother
and grandmother as someone who I would personally love
to sit across from at a kitchen table with a huge pot of tea
and talk for hours.

Her style implements simple vocabulary with an honest
appeal, yet her work is astoundingly moving. This is the kind
of poetry that I like to read at a slow pace in order to allow
the statements to really sink in. ‘I think’ is a good example of
what I mean. ‘Today’ challenges readers to see beyond the
mundane, by considering what others are experiencing that
very moment. ‘Its Never Too Late’ was a moving piece about
many kinds of incarceration. I related with ‘Trapped’,
especially where she wrote, “I am trapped inside a body that
betrays”. ‘Pausing to Catch My Breath’ is a particularly
beautifully written piece. I hope to retain in memory my
favorite line of this poem, “Hearing the music, I dance to my
yesterdays”. Debra also displays an appealing sense of
humor in her work. I loved the imagery of viewing cruel and
stupid people as “human speed bumps” along the road of
life.

‘Pausing to Catch My Breath’ most certainly displays
Debra’s ability to use uncomplicated prose to create deep
emotion, intellectual thought and crisp images.”

ISBN#:14137767478
Author: Debra Warren
Publisher: Publish America, Inc.

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment ­ Author of Towards Understanding, a collection of poetry.
http://www.sunshinecable.com/~drumit

You’ve written and compiled an ebook. Now you have to decide how
much to charge for it. Finding the right price is essential to
the success of your product. If you charge too little, people
will think it’s of little value, and they won’t purchase it, or
even it they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to see a
profit. If you price it too high when compared with your
competition, you will find yourself steadily lowering the price,
which will cause you all kinds of new problems in the future.
For example, if you sell your ebook at first for $39.99, and
later reduce it to $24.95, don’t you think the people who bought
it for $39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the most
critical parts of the marketing process. The first rule of
pricing ebooks is to never underprice. Determine the highest
price your audience can afford, and then if you find your book
isn?t selling, you can always reduce the price. Before you take
that step, make sure you are promoting your book like crazy on
the Internet and on websites. The price should be aimed at
bringing in profits, but you should never forget that price is
one of the factors that people use in judging the value of your
ebook ? before they buy it. So always start with the highest
price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a
fairly new commodity. Since they are digital, the value of an
ebook is as confusing as the understanding of what digital
actually is to the average layperson. This means that we must
look at ebooks in a different light in order to determine their
actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print and an
ebook. A printed book is an object you can hold in your hand,
store on your bookshelf, even hand down to the next generation.
It is priced on factors such as paper stock, design and
production costs, and marketing.

But the fact that unites ebooks and print books is that they are
composed of ideas. It is the ideas in these books that have the
ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the
cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the
cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the
correct price for your ebook. Let’s begin with honing in on your
ultimate goals.

Decide if your goal is to get wide distribution and maximum
exposure. This goal is aimed at drawing customers to your
business or service, or to establishing the credibility of your
reputation. If this is your main goal, you should aim to keep
your price on the low side. Some authors have even priced their
ebooks at a profit loss to draw a high number of new customers.
The key is to find a price that maximizes your profits and the
number of books you sell.

This is an excellent pricing strategy if you are looking to
acquire long-term customers. Long-term customers are extremely
likely to buy from you again and again ? as long as the first
ebook they buy is of exceptional quality and beneficial to the
customer.

However, if your book contains valuable ? and more importantly
NEW information, references, or techniques ? then you should aim
to price it on the high end.

After you figure out your goal, you must figure out what your
audience’s need is for your ebook. For example, does your book
solve a particular problem? If it does, and solves it in a way
that hasn’t been written about in one hundred other ebooks, you
will be able to achieve high sales at a high price. If your book
solves a problem or answers questions in a new and unique way,
you should price your book as high as you can go. You will
achieve larger profits this way, but bring in fewer customers.
Just make sure the question or problem that your book solves is
one that is important and relevant to the majority of your
market audience. If your ideas are not common knowledge, or you
are presenting a brand new technique, you will be able to sell
books at a high price. Just be prepared for your competition to
undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary.
Eventually, you will cease to sell books at this high price. So
figure out in advance how long you plan to offer your ebook at
this high price, and when that time is up, change your pricing
strategy.

If you want to see large profits over customer draw, aim for an
audience that is looking for easy solutions to their problems at
a low price. If your book is aimed at solving one particular
problem rather than general advice, then you can charge more.
Start at the highest price the market will bear to bring in the
largest profits, and plan to discount the book a number of times
throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook is to
find a single sentence that becomes your selling handle. This
sentence states what question or problem your book answers and
the benefits your ebook can provide. Then be sure to use that
sentence in every piece of sales and promotional material, and
every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are
several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a
valuable bonus item. Or bundle several ebooks under one price,
which lowers the price for each ebook if they were sold
separately.

An effective technique for figuring out a price is to send out a
survey to your current customers. If these customers have
already bought an ebook from you, ask for their opinion in terms
of price. Do this by creating a sales page for the new book, but
don’t include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions to aid you
in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of
duplicate sales pages with different prices on each page. Make
sure your sales copy is exactly the same on every page, and
includes your selling-handle sentence. Then figure out for each
page the conversion ratio between visitors to your site and
sales of your book. This will tell you what your optimum price
is.

Ultimately, if you’ve written a book that solves a problem or
presents a new technique, your book will bring in both traffic
and profits. So be sure to write that selling-handle sentence
that sums up what problem your book solves and what the benefits
of your book will be to the customers who purchase it. And then
watch your market come to you!