Towards A Healthy Economy + Marketing World

Making a decision on a suitable domain name and using the most desirable Web registration are the initial items to consider when setting up a Web site. This is not normally a painless process. Because while you endeavor to discover the best company you will probably detect that checking out the company based on domain hosting reviews may prove to be a necessary step. Reviews of domain hosting are definitely helpful, but how will you determine what precisely it is you’re actually searching for? Don’t make any decisions until you have decided which features are crucial to your purpose. A common choice is to use the same company to host your Web site and register your domain. Support is an issue which could affect your Web site even a long time after your domain is registered. Never depend on reviews published on the hosting provider’s Web site. It’s crucial to obtain an objective opinion before you make a choice. Make time to assess different domain hosting reviews bearing in mind what all the clients have to say. Do you come across some of the problems over and over again? Can you see the provider’s strong points from the review? Do good reviews outweigh the negative reviews? Of course, you will discover good and bad comments. Keep an open mind and check out any info you can get ahold of. No doubt, the importance of price can not be overlooked, but ensure you have everything you could require included in your deal. We have included some questions to ponder over when trying to find which provider to go with. Does the company you are thinking of have twentyfour-seven customer service with a toll-free number, and can you find out from the review Web site whether or not they have a quick turn around time? Precisely how much bandwidth will be available to you? It is possible to negotiate a deal including unlimited hosting and bandwidth, and now and again you may be eligible for other benefits like software packages and a variety of discounts. Do they offer an uncomplicated way to make payments? Must every payment be approved on an individual basis or is there an automatic alternative, and are discounts provided for full payment? What is the protocol when the server goes down? The responses to these and related questions could be absolutely critical for your Web site.

Only you will decide what is the right hosting for the requirements of your business, however, before you settle for any company, be sure you have grasped all your alternatives. Reading over appropriate reviews gives you the opportunity of saving lots of time and money at some later point.

It has been the case for some time now that many companies expect an effective method of utilizing the internet and on-line data, and web site content management systems — WCM — can satisfy this demand. Recent WCM systems can be used in conjunction with other types of software . Nonetheless, to contend with the market leaders in your circle, even the foremost WCM system has to meet five important criteria. Choosing the right WCM is not an easy task, but yet the choice, can determine your routine. The information, be it unrefined or structured, is acquired and grouped by the portal content management system. Next, the CMS moves the sorted data onto a server available to company personnel and personnel operating off-site. The information that is compatible include word documents, image data files, Internet files et cetera.

WCM functioning cannot be incompatible with the computer programs you use alongside it. See if your web content management system has the ability to edit the data in question as a lot of the time mere input isn’t enough. Try to compare the process as being similar to the area in which visitors comment on an internet site where you have moderator privileges.

Should you find that any data has not been processed, then your WCM is unsuitable. For example this could include special text, spacing and configurations and layouts. It should be noted, however, that the above is only a fraction of how to efficiently use your WCM. What we are looking for is the information to be integrated into a format readable by Internet pages. Such Internet browser codesets that will need to be assimilated include (but aren’t limited to) PHP, XML, HTML et cetera.

Security for your network is also very important. Heavy duty security will be able to block unregistered viewers, yet administrators are able to read the relevant data.

The portal CMS web content management system combines collaboration and end direction to significantly improve the manner in which we deal with info. Because of its huge, dependable and effective consolidation process, the time spent working with your CMS will be vastly reduced, improving your time management.

Selecting a appropriate domain name and finding the right registration are the first things to look at when establishing a web site. Mind you, it can really be an irksome and important choice. Whenever you strive to unearth the best domain hosting you’ll most likely realize that researching the company based on domain hosting reviews is an essential way to go.

When you are checking domain hosting reviews, how to establish what precisely it is you’re actually searching for? Just like all sound business decisions, you should find out which characteristics are most important to your web site. A lot of businesses have their Web pages hosted by the same provider that they have chosen for their domain name registration. Do be conscious that months after your web site has been launched, matters such as support are likely to become extremely significant.

Never depend on feedback which solely appears on the hosting company’s web site. It is always necessary to get an unbiased appraisal before making a choice. You must research as much client feedback as is manageable and give some thought to the customers’ remarks. What are the common problems? Can you see the provider’s strong points from the review? Is the overall feedback positive or negative?

Of course, you will stumble upon good and bad comments. Keep an open mind and read any info you can get your hands on. No doubt, pricing is an essential factor, but have a look at what services are offered for the cost. To follow are some questions to think about when researching the most appropriate hosting for your requirements. Does the company extend around the clock customer service with a free number, and can you determine from the review web site whether or not they have a good enough turnaround time? What kind of uptime will they guarantee? Just how much bandwidth would your rating plan be good for? Some companies provide limitless domain hosting and bandwidth as standard, at times they also include extras such as software packages to help in running your web site, vouchers good for Google Adwords, and discounts on additional domain names.

Do they offer an uncomplicated way to pay? Will payments be put in place automatically, or could you pay every month? In the event of a server going off-line, what happens? In the end, only you are able to choose the right hosting for the needs of your business, but do the most sensible thing, don’t lose sight of your investigation, so make sure you cross all the t’s and dot the i’s. Taking a look at multiple domain hosting reviews can be a vital approach that will help save loads of time and money.

Selecting the best domain name and picking out the best suited registration are the first items to look at when planning a website. But, it can be an unsettling decision. The easiest method of ensuring that your requirements are fulfilled is to carry out some pain-staking preparatory research. Reviews of domain hosting are unquestionably helpful, but how will you find out what exactly it is you’re actually searching for? Don’t make any decisions before you decide which features are crucial to your business model. Employing the same company for website hosting and registration of your domain name is a popular option. Do bear in mind that months after your website has been launched, matters such as support are likely to become way more essential than ever.

Any customer feedback found on the provider’s website simply is not wise sensible to go on. In order to define the most suitable Web registration for your needs, always get an unbiased assessment. Find the time to study a good number of domain hosting customer reviews and give some thought to the customers’ feedback. Just what seem to be the common complaints, if any? Which comments highlight any advantages of the company? Do positive reviews outweigh the bad? Count on finding good and bad customer feedback for every company. Keep an open mind and go through all the info you can get ahold of. No doubt, the importance of cost can’t be forgotten, but check that you have everything you could want included in your targeted deal. We have included a few questions to ponder over when selecting which provider to settle on.

During what times of day do the company offer customer support? Is there a toll-free phone number available, can you find if they come back rapidly to any complaints or questions? What is their guaranteed server uptime? How much bandwidth will you be good for? It’s feasible to negotiate a bundle providing unlimited hosting and bandwidth, along with all sorts of other rewards. What payment schemes are extended? Are payments automatic, and are yearly payments accepted? What kind of support is provided in the event of a server failure? In the end it’s a choice that only you can take, even so do what makes sense, don’t be sloppy regarding all that basic fact finding efforts, so take care to cross all your t’s and dot the i’s. Taking a look at various domain hosting reviews can be an excellent way to save time and effort.

The very first step in establishing a site and strong Net presence is choosing the right domain name and choosing the most suitable Web registration for your particular needs. This is not normally a simple decision. For when you are wrestling to determine the best provider you’ll most likely detect that researching the provider based on domain hosting reviews is an essential way to go. When you are checking domain hosting reviews, how to find out what is useful info and what isn’t? Before you make any choices you must determine the features that are most important to your business model. Using the same provider for site hosting and registration of your domain name is a common option. Do be conscious, however, that months after your site has been rolled out, matters like customer support are likely to become more important than ever.

Never depend on feedback which solely appears on the hosting provider’s site. It’s essential to obtain an unbiased assessment prior to making a choice. Find the time to study several domain hosting reviews paying attention to what all the reviewers have to offer. What seem to be the most frequent issues, if there are any? What are the company’s weak points? Do positive reviews outbalance the negative reviews? Make a point of reading positive and negative feedback for each provider. It’s a good idea to take a look at all the reviews with an open mind and take everything into consideration. Naturally, the cost has to be looked at, but it’s absolutely essential to get the best bang for your buck. To help you with a decision we have listed a few bullet points you should ask yourself. During what times of day do the company provide customer support? Is there a toll free phone number, and do the remarks show a fast response time? Are there any restrictions on bandwidth? It is feasible to negotiate a package providing unlimited hosting and bandwidth, and sometimes you could be entitled to other perks like computer software and various discount options.

Do they offer an uncomplicated way to pay? Will it be put in place automatically, and are any rebates extended for full payment? What kind of support is offered in the event of a server breakdown? The answers to these questions will be critical for any site. Ultimately this is a personal choice, but do what makes sense and don’t be negligent as regards the obligatory research. Taking a look at several domain hosting reviews can be an essential way to save time and money.

An aesthetically pleasing colour scheme can make or break your website. After all, in advertising, colour accounts for 60% of advertisement’s acceptance or rejection. Therefore, colour plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your website’s colours work in harmony, while keeping the client’s identity consistent with other marketing efforts.

Quick Rules of Thumb

•Stick to 3 to 5 colours when planning a website
•When in doubt, use white for the background colour, and black for the text colour

Using Your Company’s Logo Colours

If your company already has a logo designed by a professional - great! This is the best starting point for choosing your website’s colour combination. You may choose to use the exact colours found in your logo, or even add some complimentary colours. But, it is important not to stray too far from your logo’s colour scheme in order to keep your company’s identity consistent.

Colour Defines Mood

The colours of your website are important because they can elicit different emotions from your visitors. Colours can make us happy, excited, angry or sad. Below is a list of colours along with the corresponding moods which they evoke:

Warm Colors

Red: aggressiveness, passion, strength, vitality Pink: femininity, innocence, softness, health Orange: fun, cheeriness, warm exuberance Yellow: positive thinking, sunshine, cowardice

Cool Colors

Green: tranquility, health, freshness Blue: authority, dignity, security, faithfulness
Purple: sophistication, spirituality, costliness, royalty, mystery

Neutral Colors
Brown: utility, earthiness, woodiness, subtle richness White: purity, truthfulness, being contemporary and refined Gray: somberness, authority, practicality, corporate mentality Black: seriousness, distinctiveness, boldness, being classic

Choosing a Color Scheme
Once you understand the colours and their connotations, the next step is to choose a colour scheme for your website. Below is list of different types of colour combinations:

Monochromatic colour combinations use a single color. Variations in lightness of the selected colour can be used to create the sense of different colours. Monochromatic colors go well together, producing a soothing effect, and are very easy on the eyes. The drawback however, is that, it can be difficult to highlight the most important elements on your website.

Analogous color schemes use colours that are related, but not the identical, to create visually attractive combinations. Choosing this type of colour scheme is accomplished by picking colours that are close to each other on the colour wheel. For example, a selection of blues and purples, or reds and oranges would make a good analogous combination. One colour must be picked as the dominant colour while the others are used as accents.

Complementary (or contrasting) color schemes are comprised of 2 colours that are opposite each other on the color wheel. This combination is most appealing when a warm and a cool colour are used. For example, red with green or blue work well as contrasting colours. Using one colour for your background, and its complementary color to highlight key elements will give you colour dominance and colour contrast. One word of caution: it is difficult for the human eye to focus on contrasting colours at the same time. Therefore, it is best to avoid using strong contrasts for background and text colours.

Paul Coulter’s company,www.cost-effective-design.com/”>Cost Effective Web Design provides low cost, custom web design services for small businesses in the Windsor Ontario area. To view more of Paul’s articles, visit his website:www.cost-effective-design.com/articles.html“> Web Design Related Articles

The best way to explain this is by comparing it to a real-life (brick & mortar) situation. Picture a web hosting company as the owner of a shopping mall. The shopping mall owner invested a lot of money on hiring architects, constructors, engineers, etc. to build it. Now all the stores on it are empty and the owner is going to rent them to smaller businesses that can’t afford (or who simply don’t want) their own building.

As a small business owner, you can rent this store space on a per-month basis. But remember it is empty. So it will be your responsibility to decorate your store, fill it up with your own products, furniture & displays and to advertise your store to the world in order to get new customers.

The responsibility of the shopping mall owner is to keep and maintain the building in a top condition for your business to prosper. In the exact same manner, a hosting company invests a lot of money to set up high-speed connections and a full-fledged data center. And as a small business owner, you may rent virtual space on the web to set up your store and offer your products or services to the world.

When you set up your account it will also be empty and it will be up to you to design your own website (or hire a web designer to build one for you), and to advertise it to the world.

For more information on web hosting please visit:
http://the-easy-way.com/webhosting.html

Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog:
http://making-money-online.blogspot.com/

Welcome to the first chapter of your Basic ASP Learning Series.

I mostly communicate on a personal level, so it’s better we
acquaint ourselves in the beginning. My name is Amrit Hallan and
I’m a web developer. I work through my web site -
http://www.bytesworth.com. I’m not a nerd (and don’t want to be)
and most of my knowledge has come to me piecemeal through lots
of hard work and interaction with my other developer friends. I
don’ t think it’d be fair to say that I’m an authority on ASP
but yes, I have a few satisfied clients in my portfolio and I
know enough to get you started. By the time you are through with
these daily chapters, you’ll have learnt enough to make a small
shopping cart in ASP.

Most of the chapters will be organized in a linear fashion, so
that you always have to work according to your previously
acquired knowledge. Sometimes I’ll sound like writing the entire
chapter in a bulleted form, but that’ll be just to keep the
unnecessary (I mean that is out of the scope of this reference)
stuff out.

I wish I could know your name too. But I don’t know how many
people are going to read this. If you want to let me know that
YOU are the one at the moment reading this, you are welcome to
send me a friendly message at mailto:amrit@bytesworth.com. I
love to hear from people (ok, the word “people” excludes
Spammers - they are not people).

Enough of my warming up. Here we go with the first chapter.

Installing Personal Web Server

==> Beginning of Chapter One <==

If you want to work with ASP (Active Server Pages) on your
personal computer, you need to install the Personal Web Server
(PWS). As the name indicates, it's a server. Unlike the normal
HTML pages, dynamic pages (either created with CGI, PHP, ASP or
Cold Fusion) require some sort of a server to carry on their
business. Without a server, you can create a dynamic page, but
you cannot view it decently in the run-time mode.

Since I mostly work with the Active Server Pages using PWS, I'll
tell you how to install the PWS.

It ships free with the Win98 CD, and should be in the add-ons
folder.

>From there, install the PWS on your computer. The installation
program creates a folder, inetpub in the directly you specify
during the installation. This inetpub, further has a folder,
wwwroot. So if you install your PWS on your C drive, the wwwroot
path should be

C:INETPUBWWWROOT

All the files that you create, you store under wwwroot. What we
generally do is, we create separate folders for separate
projects under the wwwroot folder. So if I created bytesworth
folder in wwwroot folder, the full path should be

C:INETPUBWWWROOTBYTESWORTH

And when I have to view the page on my browser, I’ll have to type

http://localhost/bytesworth

as the URL.

After you’ve installed the PWS, it’s icon appears on your
desktop, and at the bottom right of your screen. Click or
double-click on the icon. On the main window, you should see the
message:

Web publishing is on. Your Home page is available at
http://servername

The servername is the name you use instead of localhost. But if
you are confused about this name game, just use localhost and it
should always work if you haven’t been naughty and messing
around with your computer’s basic setup.

Before you proceed further, open the Windows Explorer, go to
c:inetpubwwwroot and create a new folder here by the name of
“learnASP” (how boringly predictable! So you can name it
something else). We’ll be storing ALL our files in this folder.

Hence, whenever we want to run a newly created file, we’d type
in the location bar:

http://localhost/learnASP/newfile.asp and press Enter.

Ok, next, click on the Advanced tab. Select Enable Default
Document

In the Default Document(s) box, type the list of file names you
would like to use as your default file once the name of your
site is type in the browser.

If you have no idea what’s the default file, it is the file that
answers your call when you type a specific URL without a
specific file. For instance, if I type http://www.bytesworth.com
the file that actually gets loaded by default is DEFAULT.ASP.
This depends on the setting. Some servers use INDEX.ASP or
INDEX.HTML or INDEX.SHTML. It all depends on the file parsing
set up on your web-hosting server.

Then click on the Edit Properties button, after selecting the
Home folder. There are three select boxes, viz., “Read”,
“Execute”, “Script”. Select all of them. The selections tell the
server that we want to execute server side scripts in our ASP
pages. ASP pages won’t run if the server can’t read and execute
them.

Close the window, and your PWS is running. Of course do not run
two servers simultaneously. So if you installed the Apache Web
Server and left it running, and then loaded PWS, there is going
to be some problem for you to sort out.

It’s a proven fact simple and user friendly websites
generate more sales. To improve your sales, look for ways
to simplify and make it easier for your visitors. Test your
ordering process. Remove the clutter, broken links and
anything that distracts or confuses. Here’s a quick
checklist to help your site pass inspection with your
visitors and convert more of them to customers:

1. Sizzle Your Headlines.

Headlines are the most important marketing element of your
website and your web marketing in general. Think about it a
minute. What makes someone click your email out of the
scores of emails in their ebox? Why do people choose your
article out of a list of 20 or so on the page. They click
because of your headline.

Invest time into crafting a sizzling headline. Seek to
capture the interest of your visitor when they first arrive
at your site. Using your headline make them want to know
more about your product or services. Develop your headline
to grab your prospect by the hand and lead them throughout
your site emphasizing what your product/service can do for
them.

One more thing, after developing a heated headline, make
it stand out from the rest of your copy. Use bold type,
large font sizes and even a different color according to
the style of your web page.

2. Write Sizzling Sales Copy.

If the headline is the most important marketing element of
your website, the second most important element is your
sales copy. Turn the key to your profits by using benefits.
After capturing your visitor’s interest with a sizzling
headline let them know immediately what’s in it for them-
benefits. Make the most of your direct contact with your
prospect. They have arrived at your site looking for
something. If you have targeted your visitors well they are
looking for your information, product or service. Include
the basic elements every sales letter should have. There’s
lots of good sales letter writing software, templates and
advice around the internet. Don’t know where to start?

3. Create Simple Navigation

Make your site easy to navigate. Place your links or
buttons in a prominent place and keep them in the same
place on every page. Your design should guide visitors
through the information you want them to read. Make your
colors, layout, links, and buttons consistent. Title every
page so visitors will always know where they are. Place
your buy buttons or contact information in same place from
page to page. Provide links on every page back to the
homepage.

4. Develop a Clear Call to Action

Many website’s lose countless opportunities to make a sale
or capture a lead because they fail to ask something of
their visitors. Call your visitors to a specific action. At
the end of every page use the power of the direct command
whether it’s simply directing them to contact you for
further information or a directive to browse further into
your site. For example, instead of “If you would like this
beautiful travel brochure, we will be happy to send it” use
“Sit down right now and fill out this form to start
planning your vacation.” Or instead of “Call us to
purchase your very own widget” use “Dial this number 877-
846-9908 to purchase your widget today.”

5. Use Harmonic Images

Unseasoned site owners will sometimes use graphics or
photos that do nothing to help illustrate their message.
For example, they choose cutesy stars and flowers on a site
selling accounting services. Look for clipart and photos
that will support your important message.

Select graphics or design elements that will harmonize and
illustrate your site’s message. Web Wit Tip: For non-
techies like the author invest in inexpensive clipart/photo
sets that will enhance and help illustrate your
communications. Additionally, unless you are training to
become a graphic artist look for graphic programs with
templates to shorten your learning curve.

Now for your homework. I bet you didn’t know homework came
along with this article. Well it does. Now that you have
discovered or re-discovered this information you must act
upon it. Remember the old phrase, “Use it or you lose it.
I don’t want you to lose. I want you to win-win more sales,
more subscribers, more clients, more profit. As we have
covered, to win your site must pass inspection with its
visitors.

Don’t worry it’s a take home assignment and there’s no
timer involved. All you need to do is go through your site
and make sure the above items are in place: sizzling
headlines, sizzling sales copy, simple navigation, clear
call to action, harmonic images, compelling opt-in offer,
testimonials, about us page, usability/function test, and
visible contact information. Pass inspection with all your
web visitors and prosper!

©Earma Brown, 11 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured hosting, domain names, websites and a host of other web solutions. Send any email to webwit@arrowproduction.com for free ezine Web Wit and mini-course ‘Jumpstart Your Website to Success’

Most webmasters on the net today are familiar with what the
industry calls “shared” web hosting accounts. A shared hosting
account is where you rent a small amount of space on a server
which is shared among many other users.

This is a cheap way to get started online but it has many
disadvantages - you will encounter email delivery problems
because of spam complaints against other sites on the same
server. You will find your site’s grinding to a halt when
someone else does some heavy database work on your server. You
might even find your site going down because of a denial of
service attack against someone else hosting hacking or piracy
related material on your server (these type of sites attract
antisocial elements!)

How can you avoid all of this drama?

By upgrading to a virtual dedicated server. A virtual dedicated
server lets you run your sites as if you had your own
“dedicated” server, except it is cheaper because you are really
just using part of a server that has been split into multiple
virtual dedicated servers.

You can find out more about this by searching Google for
“virtual dedicated hosting”. Virtuozzo is the main commercial
software that web hosts use to run virtual hosting services.

You will find virtual dedicated server accounts starting at just
$30 a month. You’ll get a much larger chunk of bandwidth
compared to shared hosting, and none of the problems that go
with a shared host. You can also get multiple IP addresses that
are exclusive to your sites.

So what’s the catch? Not much. You’ll probably spend a bit more
on hosting each month. The main disadvantage of upgrading to
virtual dedicated hosting is that you will need to be more
technically proficient so that you can administer the server.

This requires a bit of time learning the necessary Linux skills
to make sure your server runs smoothly.

Many hosting providers will have a “premium” support offering
that includes a bit more hand holding - this is definitely
recommended if you don’t have much experience with Linux, or are
new to virtual dedicated hosting.

With the increased speed and bandwidth that a virtual dedicated
host offers, and none of the shared hosting headaches, the move
is one you will never regret.